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072: Tactic Tuesdays: My Conversion Rate Dropped 50% Overnight
The moment your Amazon conversion rate drops by half is when true brand resilience is tested. In this tactical deep-dive, we examine a real-world crisis where one premium brand watched their conversion rate collapse virtually...
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July 29, 2025
072: Tactic Tuesdays: My Conversion Rate Dropped 50% Overnight
The moment your Amazon conversion rate drops by half is when true brand resilience is tested. In this tactical deep-dive, we examine a real-world crisis where one premium brand watched their conversion rate collapse virtually...
July 22, 2025
071: Tactic Tuesdays: AI for Amazon: Hype vs. Reality
The line between AI hype and reality is blurring for Amazon sellers. What's actually working right now, and what still falls short of the promises? We're witnessing dramatic improvements in AI image generation tools over the past 6-12 months. ChatGPT and Gemini can now create compelling product ima…
July 15, 2025
070: Tactic Tuesdays: How To Guarantee a 'Failed' Product Launch
Launching a new product on Amazon can feel like navigating a minefield—full of potential missteps that could derail your success. In this thought-provoking episode, we flip conventional wisdom on its head by exploring what gu...
July 8, 2025
069: Tactics Tuesdays: The 5 Deadly Sins of Amazon
Ever feel like your Amazon business is walking a tightrope without a safety net? You're not alone. In this eye-opening episode of Brand Fortress HQ, we pull back the curtain on the five most devastating mistakes that can silently kill your Amazon brand—mistakes we've painfully witnessed both with o…
July 1, 2025
068: Tactics Tuesdays: Managing Agency Relationships
The costly lesson of mismanaged agency relationships can create quite the hit to your brand. Mike shares a raw account of how trusting an Amazon management agency without proper oversight created a perfect storm of inventory ...
June 24, 2025
067: Tactic Tuesdays: Tariff Impacts: Finding Brand Opportunity in Crisis
The business landscape has shifted dramatically with the introduction of new tariffs, creating significant challenges for e-commerce brands selling on Amazon. But beyond the immediate financial strain lies opportunity for tho...
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