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Brand Fortress HQ Podcast
Latest Episode

069: Tactics Tuesdays: The 5 Deadly Sins of Amazon

Ever feel like your Amazon business is walking a tightrope without a safety net? You're not alone. In this eye-opening episode of Brand Fortress HQ, we pull back the curtain on the five most devastating mistakes that can silently kill your Amazon brand—mistakes we've painfully witnessed both with our clients and in our own businesses. The first deadly sin might surprise you: changing your brand name on Amazon. We share horror stories of brands forced to choose between keeping misaligned bran...

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Recent Episodes

July 8, 2025

069: Tactics Tuesdays: The 5 Deadly Sins of Amazon

Ever feel like your Amazon business is walking a tightrope without a safety net? You're not alone. In this eye-opening episode of Brand Fortress HQ, we pull back the curtain on the five most devastating mistakes that can silently kill your Amazon brand—mistakes we've painfully witnessed both with o…
July 1, 2025

068: Tactics Tuesdays: Managing Agency Relationships

The costly lesson of mismanaged agency relationships can create quite the hit to your brand. Mike shares a raw account of how trusting an Amazon management agency without proper oversight created a perfect storm of inventory ...
June 24, 2025

067: Tactic Tuesdays: Tariff Impacts: Finding Brand Opportunity in Crisis

The business landscape has shifted dramatically with the introduction of new tariffs, creating significant challenges for e-commerce brands selling on Amazon. But beyond the immediate financial strain lies opportunity for tho...
April 29, 2025

066: Tactic Tuesdays: Should I Hire An Amazon Agency?

Deciding whether to hire an Amazon agency is a pivotal choice for sellers, and this conversation offers a 360-degree view from people who have lived it. Drawing from experiences as agency owners, agency employees, and brand o...
Jan. 29, 2025

065: Tactic Tuesdays: Social Selling on TikTok for E-Commerce Brands in 2025

Unlock the secrets of social selling on TikTok and transform your e-commerce strategy. What if the key to skyrocketing your brand's success lies in 15-second videos and the power of micro-influencers? Discover how successful ...
Jan. 14, 2025

064: Tactic Tuesdays: Big Opportunities For 2025

Discover the secret to turning your Amazon venture into a thriving business. We tackle the pressing question: How can U.S. sellers distinguish themselves from robust international competition in 2025? Join us for insights int...