Latest Episode
069: Tactics Tuesdays: The 5 Deadly Sins of Amazon
Ever feel like your Amazon business is walking a tightrope without a safety net? You're not alone. In this eye-opening episode of Brand Fortress HQ, we pull back the curtain on the five most devastating mistakes that can silently kill your Amazon brand—mistakes we've painfully witnessed both with our clients and in our own businesses. The first deadly sin might surprise you: changing your brand name on Amazon. We share horror stories of brands forced to choose between keeping misaligned bran...
Play Latest EpisodeRecent Episodes
July 8, 2025
069: Tactics Tuesdays: The 5 Deadly Sins of Amazon
Ever feel like your Amazon business is walking a tightrope without a safety net? You're not alone. In this eye-opening episode of Brand Fortress HQ, we pull back the curtain on the five most devastating mistakes that can silently kill your Amazon brand—mistakes we've painfully witnessed both with o…
July 1, 2025
068: Tactics Tuesdays: Managing Agency Relationships
The costly lesson of mismanaged agency relationships can create quite the hit to your brand. Mike shares a raw account of how trusting an Amazon management agency without proper oversight created a perfect storm of inventory ...
June 24, 2025
067: Tactic Tuesdays: Tariff Impacts: Finding Brand Opportunity in Crisis
The business landscape has shifted dramatically with the introduction of new tariffs, creating significant challenges for e-commerce brands selling on Amazon. But beyond the immediate financial strain lies opportunity for tho...
April 29, 2025
066: Tactic Tuesdays: Should I Hire An Amazon Agency?
Deciding whether to hire an Amazon agency is a pivotal choice for sellers, and this conversation offers a 360-degree view from people who have lived it. Drawing from experiences as agency owners, agency employees, and brand o...
Jan. 29, 2025
065: Tactic Tuesdays: Social Selling on TikTok for E-Commerce Brands in 2025
Unlock the secrets of social selling on TikTok and transform your e-commerce strategy. What if the key to skyrocketing your brand's success lies in 15-second videos and the power of micro-influencers? Discover how successful ...
Jan. 14, 2025
064: Tactic Tuesdays: Big Opportunities For 2025
Discover the secret to turning your Amazon venture into a thriving business. We tackle the pressing question: How can U.S. sellers distinguish themselves from robust international competition in 2025? Join us for insights int...
Listen On
