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076: Tactic Tuesdays: Is Amazon Becoming Your PPC Manager?
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm...
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Oct. 7, 2025
076: Tactic Tuesdays: Is Amazon Becoming Your PPC Manager?
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm...
Sept. 30, 2025
075: Tactics Tuesday: Using AI to Create Your Own Amazon CEO
Ever wished you could clone yourself to handle all the demands of running your Amazon business? That's exactly what our team has accomplished using custom GPTs to create a "Digital Amazon CEO" that thinks like us, responds like us, and dramatically accelerates our workflow. In this tactics-packed e…
Sept. 23, 2025
074: Tactic Tuesdays: The Most Dangerous Metric on Amazon... ACOS
When was the last time you questioned whether you're tracking the right metrics for your Amazon business? In this eye-opening episode, we tackle what might be the most dangerous number in your Amazon dashboard: ACOS (Advertising Cost of Sale). Unlike other platforms where return on ad spend makes p…
Sept. 16, 2025
073: Tactic Tuesdays: The NEW Geo-Targeting & Amazon Marketing Cloud Strategies
Unlock the power of Amazon Marketing Cloud (AMC) and geo-targeting to transform your advertising strategy! Once available only to high-budget DSP advertisers, these sophisticated tools are now accessible to all Amazon sellers...
July 29, 2025
072: Tactic Tuesdays: My Conversion Rate Dropped 50% Overnight
The moment your Amazon conversion rate drops by half is when true brand resilience is tested. In this tactical deep-dive, we examine a real-world crisis where one premium brand watched their conversion rate collapse virtually...
July 22, 2025
071: Tactic Tuesdays: AI for Amazon: Hype vs. Reality
The line between AI hype and reality is blurring for Amazon sellers. What's actually working right now, and what still falls short of the promises? We're witnessing dramatic improvements in AI image generation tools over the past 6-12 months. ChatGPT and Gemini can now create compelling product ima…
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