065: Tactic Tuesdays: Social Selling on TikTok for E-Commerce Brands in 2025

Transcript

WEBVTT

00:00:00.341 --> 00:00:02.950
Welcome everyone to the Brand Fortress HQ podcast.

00:00:02.950 --> 00:00:09.151
We have another Tactics Tuesday, and today we are talking about the hot topic of TikTok.

00:00:09.151 --> 00:00:11.487
There's a lot to talk about on this topic.

00:00:11.487 --> 00:00:28.765
Matt just actually came back from a conference with a lot of what's happening on TikTok right now, so I'm actually going to turn it over to you, matt, if you share some background and just kind of what your thoughts are on where TikTok is at when it comes to e-commerce landscape.

00:00:30.390 --> 00:00:34.026
Yeah, there is a lot to talk about, especially with the current state of affairs.

00:00:34.026 --> 00:00:41.027
And what's crazy what I'll start off with is that this workshop happened right before.

00:00:41.027 --> 00:00:46.119
So I think TikTok went dark on Saturday night, I think before.

00:00:46.119 --> 00:00:47.563
So I think the the band or TikTok, went dark on Saturday night.

00:00:47.563 --> 00:00:53.360
I think this workshop was happening the week before and what was very interesting to me is that you had this, it's it's.

00:00:53.360 --> 00:00:55.609
It wasn't really a conference, it was more.

00:00:55.609 --> 00:01:04.471
I'm in a mastermind group with about 40 to 50 other sellers who are all successful on Amazon, who have switched their focus to TikTok.

00:01:04.471 --> 00:01:07.061
That was kind of who was at this conference.

00:01:07.061 --> 00:01:09.269
So very successful Amazon sellers.

00:01:09.269 --> 00:01:12.924
They've realized and have started to see a little bit of success on TikTok.

00:01:12.924 --> 00:01:18.885
And it was really a group of these sellers coming together and sharing tips, tricks, strategies, that kind of stuff.

00:01:18.885 --> 00:01:24.909
But what was very interesting to me is that at the very beginning of the workshop, obviously we addressed the elephant in the room.

00:01:24.909 --> 00:01:28.097
We knew that this was looming, but that was it Like.

00:01:28.097 --> 00:01:33.409
We talked about it maybe for a 15, 20 minutes and the rest of it was business as usual.

00:01:33.409 --> 00:01:38.873
None of us were really I don't want to say not concerned about it, but it was.

00:01:38.873 --> 00:01:41.102
You know the conversations that we were having weren't?

00:01:41.102 --> 00:01:43.468
Oh crap, what are we going to do when TikTok goes away?

00:01:43.468 --> 00:01:43.909
It was.

00:01:43.909 --> 00:01:45.676
These are the things that are working right now.

00:01:45.676 --> 00:01:52.332
These are the things that I'll be working next week and you know part of the a couple of the sessions started with.

00:01:52.900 --> 00:01:58.478
Even if TikTok does go away, a lot of what we're talking about is just it will work.

00:01:58.478 --> 00:02:03.171
I mean, what's not going away is social selling, and TikTok did start that.

00:02:03.171 --> 00:02:11.562
You know there's been Instagram, there's been Facebook, there's ways that you can sell products on those platforms, but TikTok really is who started this whole social selling?

00:02:11.562 --> 00:02:22.705
And if you look at China, where TikTok comes from, the vast majority of physical products are sold in this type of an environment, this kind of social selling, almost like a QVC on your phone the vast majority.

00:02:22.705 --> 00:02:27.469
So Gary V V has been talking about this social selling thing for a couple of years now.

00:02:27.469 --> 00:02:29.539
He's always a couple of years before the trends.

00:02:29.659 --> 00:02:38.972
But like that's not going away and that's really what a lot of this workshop talked about is that, whether or not TikTok goes away, there's, there's going to be another platform that comes up.

00:02:38.972 --> 00:02:41.563
There's 170 million eyeballs on TikTok right now.

00:02:41.563 --> 00:02:43.145
Those aren't just going to disappear.

00:02:43.145 --> 00:02:46.330
That attention is going to move to another platform.

00:02:46.330 --> 00:02:56.846
So a lot of what we talked about are principles that, no matter what the platform is, these are the things that you need to do in order to grow your business with that type of selling environment.

00:02:56.846 --> 00:02:58.330
So that's first off.

00:02:58.330 --> 00:03:00.460
That was the first thing, and yeah, go ahead.

00:03:00.520 --> 00:03:11.860
So, before we dive anymore, I want to make sure, quite frankly, for myself and also for our listeners, that you know we get a little clarification around some of these concepts, because I think they're so super important.

00:03:11.860 --> 00:03:15.849
So, when you talk about social selling, give me an idea of you know.

00:03:15.849 --> 00:03:16.812
What does that look like?

00:03:16.812 --> 00:03:26.034
How is it different from Amazon, and why is TikTok really exploded as the channel for this versus, you know, facebook or Instagram?

00:03:27.181 --> 00:03:28.804
So I think that it's just.

00:03:28.804 --> 00:03:32.393
I can't necessarily answer the question of why TikTok.

00:03:32.393 --> 00:03:45.406
I mean, I think that Facebook has tried like there's Facebook and Instagram, there's reels, like there's there's vertical format type of videos, but nobody really did it like with integrated it into their shopping platform Like TikTok.

00:03:45.406 --> 00:03:45.415
Did you know?

00:03:45.415 --> 00:03:46.425
Amazon tried it, but it really did it like with integrated it into their shopping platform Like TikTok.

00:03:46.425 --> 00:03:47.248
Did you know?

00:03:47.248 --> 00:03:48.975
Amazon tried it, but it was a flop.

00:03:48.975 --> 00:03:49.598
Like I don't know.

00:03:49.618 --> 00:03:54.792
I don't even know how long that lasted, but I remember it was even before TikTok became an actual thing.

00:03:54.792 --> 00:03:58.329
This is three years ago, like I remember, I worked for an agency at the time.

00:03:58.329 --> 00:04:06.662
We had we were launching a brand on Amazon and they had an A-list influencer that was behind the brand and they invited her.

00:04:06.662 --> 00:04:16.649
They did this whole homepage takeover for this brand launch and they invited her to do lives and I remember it was the most underwhelming thing imaginable.

00:04:16.649 --> 00:04:17.492
I thought it was going to be.

00:04:17.492 --> 00:04:23.081
We've expected thousands and thousands of units sold in this live session, but it just didn't take off.

00:04:23.161 --> 00:04:26.146
So I don't think that Amazon executed it very well.

00:04:26.146 --> 00:04:29.713
I think for TikTok it was more of a natural, like eyeballs.

00:04:29.713 --> 00:04:43.326
You know, tiktok came onto the scene, people gravitated towards it in terms of consuming content that way, and then it was easy for them because in China these platforms already existed, where they attached the shopping platform to the social platform.

00:04:43.326 --> 00:04:51.168
So I think they already had the roadmap on how to do it, because it's such a big thing in China already, and so I think it was just right place, right time for TikTok.

00:04:52.161 --> 00:04:59.608
And I also want to just say, too, though, that I think the thing with TikTok is they really were.

00:04:59.608 --> 00:05:06.300
They were the first platform that really got the algorithm right for this Right.

00:05:06.721 --> 00:05:18.233
Social shopping is a thing, but what is critical there, though, is how long can you keep someone in the app watching videos?

00:05:18.233 --> 00:05:42.468
Right, and TikTok nailed that, because they really figured out exactly how to make sure that the next video and the next video and the next video that shows up in the feed are exactly what you want to see, so that you are just going to continue to scroll and scroll and scroll, and until you eventually hit that video where there's something actually being sold and you just click buy.

00:05:42.468 --> 00:06:00.646
But they were able to keep people in the app and keep them scrolling and interested, and when they tied that together with that really low friction buying experience, then they really had something, and there's just been no other platform that really put it together in that way.

00:06:01.206 --> 00:06:18.315
Well, and I think the other thing and I'm going to, you know, get a little over my ski tips probably on this, but that I've heard from you, know sources that are fairly reliable is that the algorithm works a lot different than Facebook and Instagram.

00:06:18.355 --> 00:06:20.221
So it's not on those platforms.

00:06:20.300 --> 00:06:23.303
It's very much based on you know who you're connected with.

00:06:23.904 --> 00:06:36.642
So you know if you have thousands or tens of thousands of connections, then your stuff gets seen more than if you have, you know, two friends on there, right, whereas TikTok is much more.

00:06:36.642 --> 00:06:54.449
They have this concept of it's much more about the content than it's about the users, and so any piece of content in theory because their algorithm is open source, in theory, the way it works is every piece of content gets shown to at least one person because they want to see how that person reacts to it.

00:06:54.449 --> 00:07:05.910
And if somebody whatever the specifics are on that, how long they watch it, if they interact with it all those types of things determine does it go to now 10 more people?

00:07:05.910 --> 00:07:29.694
And so I think what's important for brands to understand on that is that, rather than having a million followers, what's really more important for a platform and how TikTok is built is you have something that people are willing to watch and engage with, and it's much more about the quality of the content than it is about the number of followers or connections that you have.

00:07:30.480 --> 00:07:51.932
Well, it's also good for the actual influencers themselves, or content creators I mean, they're not all really true influencers, but but from a content creator perspective, tiktok was getting massive amounts of content production exactly because of what you just said, john, and that is because of the way the algorithm was structured.

00:07:51.932 --> 00:08:02.966
Every single person that was creating content for TikTok knew it doesn't matter how many followers I have I could get 10 million views on this if I put up good content.

00:08:02.966 --> 00:08:19.507
And because every creator knows that and they know they don't have to have a large audience to really get something to go viral and get some production out of it, they would put the time into doing good videos, and there was just a lot more content being produced for TikTok than for other platforms because of it.

00:08:19.809 --> 00:08:30.259
Yeah, so one of the things that I think it was, mike, what you said is, I think, to double click on one of the things that you said is the seamless, frictionless buying experience.

00:08:30.259 --> 00:08:39.067
When I first bought something on TikTok, I didn't have my credit card loaded, I didn't have my address, they had no information from me.

00:08:39.067 --> 00:08:44.940
I bought my first product and it took me 10 seconds to walk through that buying experience.

00:08:44.940 --> 00:08:49.870
I integrated with Apple Pay so I was able to just you know, I didn't have to put my credit card information in.

00:08:49.870 --> 00:08:55.010
Apple Pay already had my address information, so I found the product that I wanted.

00:08:55.010 --> 00:09:00.556
I searched for it, I found it, I click on buy and 10 seconds later it was on its way to my house.

00:09:00.556 --> 00:09:14.384
So I think that's another part of it is that, yes, amazon is also very easy, but like the amount of time that it took me to go from I know what I want to it's on its way to me was so frictionless.

00:09:14.384 --> 00:09:17.190
I think that's a big part of TikTok success too.

00:09:17.190 --> 00:09:22.919
So, and also to kind of this is actually what you guys were just talking about is a good segue into some of the topics.

00:09:22.919 --> 00:09:24.482
Now I do have to be careful.

00:09:24.624 --> 00:09:50.173
We one of the things that was talked about at the very beginning of this workshop is it was a very closed type of an environment, so there's certain things that I can't share but, like I said, just overall principles I think are important to understand here, and what Mike talked about is the videos that go viral, and I think that a couple of the sessions that were the most interesting to me was there was one guy who was there who he has.

00:09:50.173 --> 00:09:51.739
He's a video editor.

00:09:51.739 --> 00:09:54.886
Actually, I think that was his background, was he was a video editor.

00:09:54.886 --> 00:10:00.187
Now he's a marketing manager for a brand that ended up going viral on TikTok several times.

00:10:00.187 --> 00:10:08.144
It was a Trump greeting card, so it was actually the perfect time for this type of a product to go viral leading up to the election.

00:10:08.605 --> 00:10:25.721
But I mean, what I think is the topic of his session was retention, video editing and what he's learned and the experience that he brought to TikTok was how to get someone's attention in the first couple of seconds of the video, but then also how to keep their attention throughout the video.

00:10:26.121 --> 00:10:42.306
There was a lot of really cool things you know, like with text, overlay and and then what I really found interesting and actually what I loved about this workshop as opposed to going to a conference and just sitting in the crowd is we actually had our laptops and phones out and we had CapCut out and we actually had.

00:10:42.346 --> 00:11:05.971
He had a couple of videos that we were editing, but one of the things I loved about what his strategy was is how and I think you've probably, if you spend any amount of time on TikTok, you've seen these videos where it's a great video, you're very invested in it and the end feels like the beginning and you don't even know that you are back at the beginning of the video because of how seamless that transition was.

00:11:05.971 --> 00:11:13.784
And part of the algorithm is watch time, like Mike was talking about, but then also how many times that video is watched.

00:11:13.784 --> 00:11:24.886
So just the fact that that video restarts again is giving signals to the algorithm that, hey, I want to send this to more people, because people are not only watching this whole video, but they're watching it more than once.

00:11:25.027 --> 00:11:32.649
So, like the amount of effort and the amount of testing that went into him figuring out all of these things like and that's really what it was.

00:11:32.649 --> 00:11:36.947
It was it's not like he had the blueprint to what TikTok's algorithm wants.

00:11:36.947 --> 00:11:40.763
It's he iterated and tested and tested and what does this work?

00:11:40.763 --> 00:11:42.184
And am I getting more watch time?

00:11:42.184 --> 00:11:43.106
Is this going viral?

00:11:43.106 --> 00:11:48.518
Like the amount of testing that he did and then distilling that knowledge to us was fascinating to me.

00:11:48.518 --> 00:11:50.020
I am not a creative person.

00:11:50.020 --> 00:11:59.908
My stick figures are unrecognizable, so, like even you know me getting my phone out and trying to play around with cap cut, I feel I'm like a fish out of water.

00:11:59.908 --> 00:12:14.188
So I didn't really get the experience like others did who even have one little bit of a creative bone in their body, but just the the principles of how to get someone to stop scrolling, initially in the first couple of seconds, but then also how to keep their attention.

00:12:14.188 --> 00:12:22.506
There were so many nuggets of information that he gave on the different things that he uses and it's just a way of editing the video, like the video he started with.

00:12:22.506 --> 00:12:28.707
This very and that's the problem that I have with creating content for my own brands is I, you know, you and I.

00:12:28.707 --> 00:12:35.431
We all talk on these this once a week, sometimes twice a week, about this podcast and and other nerding out on our businesses.

00:12:35.431 --> 00:12:39.990
But, like, for some reason, whenever I hit record on my phone, like I just freeze up.

00:12:39.990 --> 00:12:41.061
It's just the craziest thing.

00:12:41.140 --> 00:12:48.833
But what he talked about is don't hit the stop button, Just keep talking, because you can edit that video at the end and you can make it like.

00:12:48.854 --> 00:12:59.008
These tools are so easy he used CapCut that it's so easy to splice that video and to make those transitions seem like they're seamless, that you don't have to hit stop.

00:12:59.008 --> 00:13:06.400
And I can't tell you how many videos I have on my phone that are just me saying something and crap and starting over and crap.

00:13:06.400 --> 00:13:08.346
I did it again and I got so many times.

00:13:08.346 --> 00:13:11.683
So that's one of the things I learned from him is that don't hit the stop button.

00:13:11.683 --> 00:13:13.087
First of all, don't be hard on yourself.

00:13:13.087 --> 00:13:15.445
Second of all, don't hit the stop button.

00:13:15.445 --> 00:13:16.570
You can edit it later.

00:13:16.570 --> 00:13:35.326
But what I learned from him I think the biggest takeaway that I learned from him is that don't be hard on yourself, because the videos that he has seen go viral for his brand are the ones that he thought were trash and didn't even want to post it in the beginning, so you never know what kind of video is going to go viral, as long as you follow the same principles from the very beginning.

00:13:38.322 --> 00:13:51.023
So did they talk at all at that conference about what they're seeing as the top two or three, yeah, items that you know for brands that are selling on TikTok that really drive sales?

00:13:51.023 --> 00:13:52.231
You know, is it?

00:13:52.231 --> 00:14:07.162
You know, is there some sort of you know ratings or indicator or shipping or what does that look like as far as you know, the big things that really move the needle for brands that are getting started on TikTok to actually start generating some sales.

00:14:07.830 --> 00:14:10.136
So there was a big, giant brand there.

00:14:10.136 --> 00:14:21.107
I probably can say the name of the brand, but, just in case I don't want to get into, there was a huge brand that did 30 million on TikTok last year but did 300 million overall on their brand.

00:14:21.107 --> 00:14:22.753
Like, if I said the name, you would know who it is.

00:14:22.753 --> 00:14:27.630
They do massive amounts of revenue on on Amazon, but what?

00:14:27.630 --> 00:14:39.082
What was fascinating to me that he talked about is they do spend money on advertising, but the money that they spend on advertising on TikTok is they.

00:14:39.082 --> 00:14:47.384
So to answer your question, then I'll kind of talk about how they view their ad spend on TikTok is micro-influencers.

00:14:47.384 --> 00:14:53.927
That's what you need to work on and that's what what I talked about initially is that social selling isn't going away.

00:14:53.927 --> 00:14:58.970
So the principles that we learned will follow you to any other platform that comes up next after TikTok.

00:14:59.149 --> 00:15:10.615
If it does go away is having an army of micro influencers is really the biggest thing that are taking brands to the next level, not just on TikTok, but then also the spillover effect that happens on Amazon.

00:15:10.615 --> 00:15:19.017
Most of these TikTok affiliates and content creators are also affiliates on Amazon and other platforms as well.

00:15:19.017 --> 00:15:20.639
So if you find a good creator on TikTok.

00:15:20.639 --> 00:15:23.815
Chances are they're also a creator on these other platforms.

00:15:23.815 --> 00:15:32.000
So this big giant brand they can afford to just blitz TikTok with ad spend and they'll probably get a whole lot of sales that way.

00:15:32.090 --> 00:15:38.836
But how they look at it is they focus their attention on finding micro influencers and then they look to see.

00:15:38.836 --> 00:15:52.100
They're very analytical about which of those videos are getting traction and the only time that they spend money on ads is when they see a video getting organic traction and then they'll put gas on the fire with ad spend.

00:15:52.100 --> 00:15:56.099
So, yes, they're spending well into the six figures on ad spend.

00:15:56.099 --> 00:16:05.495
They're only doing that when one of their micro influencers and again, this is a brand that can afford an A-list influencer they don't work with any A-list influencers.

00:16:05.654 --> 00:16:15.203
Every single one of their influencers started out as a micro influencer with and he defined that as the minimum 5,000 followers, which is nothing.

00:16:15.203 --> 00:16:17.076
5,000 followers is hardly anything.

00:16:17.076 --> 00:16:33.240
But again, with the analytics that TikTok gives you and how you can tell if a video is getting traction and then putting money behind it like that's how they grew on TikTok, it wasn't just throwing a whole bunch of money, it was make relationships with micro influencers, tell them the type of content that we want.

00:16:33.240 --> 00:16:36.636
As soon as one of those videos starts getting traction, then blitz it with that spend.

00:16:37.499 --> 00:16:45.914
So when you talk about those micro influencers, are there any best practices that you can share around that, as far as you know, you know what does that look like, is it?

00:16:45.914 --> 00:16:51.711
I mean, obviously you're sending them a product so that way they can hey, this, this is the product and that type of stuff, is it?

00:16:51.711 --> 00:16:56.674
Then just send them a product and say here's a discount code, or you know what are those best practices look like?

00:16:57.378 --> 00:17:05.397
Yeah, so actually there was a content creator there who has driven multiple six figures in GMV in a very short amount of time.

00:17:05.397 --> 00:17:15.204
She's mainly in the beauty space, but so she gave a lot of tips on managing relationships with content creators and affiliates.

00:17:15.204 --> 00:17:25.978
That probably was I think it was tied for first for my favorite session and really because it allowed us to get into the mind of what a content creator is looking for.

00:17:25.978 --> 00:17:43.373
So, on TikTok, really the biggest thing from them is they have the creators have, or the affiliates and creators have analytics tools that allow them to look to see and actually we as just users of TikTok can also see how many units are sold and how much revenue has been driven by that particular product.

00:17:43.373 --> 00:17:50.178
The way that creators look at that data is they're able to sort and filter the data by how many units sold.

00:17:50.178 --> 00:18:06.961
So, like her, for example, she said that now that she's driven a significant amount of revenue for the brands that she works with, we have tools like CaloData is one of them, fastmoss is another one where we can see influencers and how much revenue they've driven and how many units they've sold.

00:18:06.961 --> 00:18:09.557
So that's what we have as sellers to look to see.

00:18:09.557 --> 00:18:11.571
What are the good content creators.

00:18:11.571 --> 00:18:15.631
Well, content creators also have similar tools on what are the brands that I want to work with.

00:18:15.631 --> 00:18:34.983
So, for her, what she said and this is something that we knew already because we've been developing these processes on getting to a certain amount of of units sold before we even start reaching out to creators, she's like I don't even, I don't even look at your message in on Tik TOK unless you have X amount of units sold.

00:18:34.983 --> 00:18:37.050
And now again, she's at a higher level.

00:18:37.050 --> 00:18:41.040
So, and the other thing is that everyone and their mother is a content creator now.

00:18:41.040 --> 00:18:52.291
So she was like you'll find content creators that will, that will, create content for you, but the ones that are actually know how to create content that gets seen on TikTok.

00:18:52.291 --> 00:18:56.563
We have a threshold of how many units sold before you even work with us.

00:18:56.563 --> 00:18:57.311
It starts there.

00:18:57.311 --> 00:19:01.142
You've got to get to a number of units sold very, very fast.

00:19:02.130 --> 00:19:05.573
A big part of this workshop was doing that.

00:19:05.573 --> 00:19:23.779
We all know back in 2015, 2016, when Amazon was the wild wild west, there were a lot of creative kind of gray hat types of things that we could do to get reviews and get units sold and that kind of stuff, and TikTok right now is like those days.

00:19:23.779 --> 00:19:35.590
I mean, tiktok is very much the wild, wild west days, wild West days and there are some things that we're doing to help you get to that number of units sold, to where you're attractive to those content creators that actually know how to drive revenue.

00:19:35.590 --> 00:19:43.839
So that's where it starts, is that you have to have some traction on TikTok in order to be attractive to content creators that know what the heck they're doing.

00:19:44.430 --> 00:19:50.303
Second of all, she gave a lot of really cool ideas on how to reach out to them and a lot of them are obvious, you know.

00:19:50.303 --> 00:19:58.175
She said if I get an email, first of all, she said email is a better way to reach out because she gets thousands and thousands of DMS on Tik, tok.

00:19:58.175 --> 00:19:59.579
That is hard for her to keep up.

00:19:59.579 --> 00:20:08.895
So she's like the brands that take that other step and send me an email, which her email address is on her profile that that there's a much higher likelihood of getting responded to.

00:20:09.277 --> 00:20:10.479
But she took it even a step further.

00:20:10.479 --> 00:20:16.096
She said, if you start your email with deer, straight into the trash, every single time straight into the trash.

00:20:16.096 --> 00:20:17.516
So, like I mean, that's obvious for us.

00:20:17.516 --> 00:20:24.593
Like same thing with LinkedIn DMs for me, if I get a LinkedIn DM that starts with deer, I'm not even paying attention to the next word that comes out of their mouth.

00:20:24.593 --> 00:20:26.414
So it's, you know, it's very.

00:20:26.414 --> 00:20:30.239
Some of that's very, very, very obvious.

00:20:30.239 --> 00:20:36.646
But yeah, it was really just treating them like real people and not just sending 6,000.

00:20:36.646 --> 00:20:42.977
And that big brand they send 6,000 messages a day to content creators and it's very much a numbers game.

00:20:42.977 --> 00:20:45.939
This is a brand that does sell a lot of units.

00:20:46.589 --> 00:21:21.381
I think that process and again maybe I'm just speaking for myself I think brands are probably more familiar with that process where I feel like they're a lot less or where brands really stumble, is okay, I have a creator, I think they're halfway decent, I can give them a coupon code, but I feel like that's probably not really exciting, like what does you know working with that creator to on something that you know obviously is useful for them but also is going to actually, you know, move product for the brand?

00:21:22.470 --> 00:21:36.557
Yeah, so the way it works on on TikTok is they they request a sample for it from your brand, and what I love about what one of TikTok's recent updates is is that you can set stipulations on that sample.

00:21:36.557 --> 00:21:42.656
Where it's not necessarily free, it will be free, but the video has to get at least one sale.

00:21:42.656 --> 00:21:43.901
That's one of the thresholds.

00:21:43.901 --> 00:21:49.281
Or you can set however many number of sales that you want, or your video has to get X amount of views.

00:21:49.281 --> 00:21:51.134
There's a couple of different ways that you can set that.

00:21:51.213 --> 00:22:02.576
And if you, if you do this, if you post a video and if you get a sale, then we'll reimburse you for that, that sample to where it then becomes free and TikTok manages all of that.

00:22:02.576 --> 00:22:17.130
Like instead of us back back in the day where you used to have like many chat flows and all this kind of nonsense, like all of that's handled within TikTok, and so, like that's the biggest thing, is that you you can now set it up to where because I mean that you know giving out samples.

00:22:17.130 --> 00:22:25.510
If you're sending out 6,000 messages a day and everyone and their mother is a content creator looking for free product, that gets really expensive, really fast.

00:22:25.510 --> 00:22:29.420
So being able to set those thresholds that, yeah, we'll give you a sample.

00:22:29.420 --> 00:22:33.739
You're going to pay for it in the beginning, but as soon as you get one sale, we'll reimburse you for it.

00:22:33.739 --> 00:22:39.502
That incentivized that content creator to actually do something with it and to end up getting that product for free.

00:22:40.250 --> 00:22:45.650
Well, it also, too, though, it sets the bar in terms of who actually responds.

00:22:45.650 --> 00:22:56.920
There's no creator is going to respond to that and actually buy the product unless they actually think they can produce that sale and they're actually going to do some decent content to try and do that.

00:22:56.920 --> 00:23:04.384
I wanted to circle back to a few things from earlier in the conversation, though, too, that I think are fairly important.

00:23:04.384 --> 00:23:25.321
So one of the things that you've talked a lot about is kind of that relationship building, that relationship with the content creators, and I think that one of the value plays there is having a system in place and probably also having at least one individual in place on your team who this is their job.

00:23:25.321 --> 00:23:34.502
It might not be their only job, but it will be a significant part of their job, and that is maintaining communications and relationship with those content creators.

00:23:34.502 --> 00:23:52.192
But one of the things that I've heard talked about a lot that I think makes a lot of sense, and it'll tie into something else that I wanted to mention, and that is when something is working for either your brand, like a video that you have created, or something that's working for other content creators.

00:23:52.192 --> 00:23:57.163
You know, for your brand, you should be telling other content creators within your sphere.

00:23:57.163 --> 00:24:00.500
Hey, this is working for so-and-so, this is the template.

00:24:00.500 --> 00:24:02.127
You should do this right.

00:24:02.127 --> 00:24:03.112
You should try this.

00:24:03.112 --> 00:24:03.996
Here's the video.

00:24:03.996 --> 00:24:05.442
Try and reproduce that right.

00:24:05.442 --> 00:24:13.157
Here's the elements of that video that we believe are driving views and driving sales and driving engagement and whatever.

00:24:13.157 --> 00:24:15.576
Try to incorporate those things into the video.

00:24:16.509 --> 00:24:21.413
I also think that that ties back to testing.

00:24:21.413 --> 00:24:23.198
You were talking about the whole testing thing.

00:24:23.198 --> 00:24:27.592
One of the things that's interesting is on YouTube.

00:24:27.592 --> 00:24:35.492
So thumbnails for standard videos not short form videos, but they're standard videos.

00:24:35.492 --> 00:24:46.380
There are tools out there that if you go to YouTube and you pull up any video on YouTube, the tool will show you all of the previous thumbnails that were used for that video.

00:24:46.380 --> 00:25:02.471
And if you look at any of the channels that have significant viewership and significant subscribers and views to their videos, you will see many of those videos will have dozens of thumbnails that they tried and eventually they settle on one.

00:25:02.633 --> 00:25:03.114
That is good.

00:25:03.114 --> 00:25:04.086
Well, how do they settle on it?

00:25:04.086 --> 00:25:13.490
Because the number of people that see the thumbnail versus the number of people that actually watch the video, versus the amount of time that's watched, like they're testing that and they're iterating through these thumbnails.

00:25:13.490 --> 00:25:24.465
Well, for short form thumbnail is irrelevant, but that first two seconds or even the first second of your video kind of is your thumbnail.

00:25:25.087 --> 00:25:41.386
And so one thing and I know that Hermosi talks about this, but there's a lot of other creators that have talked about this and that is when you produce a video, you know changing out that first second or two of the video and doing that multiple different times and testing.

00:25:41.386 --> 00:25:43.875
You know how that results in.

00:25:43.875 --> 00:25:51.828
You know more views or longer views, you know, or whatever that is testing how it loops into the backend so that you get that repeat view.

00:25:51.828 --> 00:25:52.530
You know whatever.

00:25:52.530 --> 00:26:00.730
Once you iterate through that and you find something that works, again you need to be telling the content creators that are producing content for you.

00:26:00.730 --> 00:26:02.238
This is what we did.

00:26:02.238 --> 00:26:04.911
This was the intro that we used for the video.

00:26:04.911 --> 00:26:10.795
This is the one that worked the best and we iterated through like 20 different ones, so you know what to use.

00:26:10.795 --> 00:26:23.253
That's part of that relationship, because when you start giving them the ammunition that they need to produce good videos that are going to get those views, they're going to stick with you because if they generate views, they generate sales and they generate money.

00:26:23.914 --> 00:26:25.257
That is exactly what she said.

00:26:25.257 --> 00:26:27.019
It's such a good insight there.

00:26:27.019 --> 00:26:40.928
She actually said that exact same thing, and that's why she loves brands that aren't just sending her a canned message from automation tool, ones that actually took the time to watch some of her videos and again being in sales for as long as I have.

00:26:40.928 --> 00:26:48.972
Like these are, these are just standard practice, like just sending a cold email to someone, like it's, the chances of you being responded to are so much higher.

00:26:48.972 --> 00:27:09.347
But then also that starts off that relationship on the right foot to where, like this, I'm not just a number to this person.

00:27:09.347 --> 00:27:13.287
Like this, this brand actually cares about the content that I'm creating.

00:27:13.287 --> 00:27:25.179
They care enough to give me examples on what's driven GMV for them with other creators Like those are the ones that she chooses to work with, and it starts off at the very first message that she gets sent from that brand.

00:27:26.705 --> 00:27:29.412
So I guess I'm curious, cause I'm.

00:27:29.412 --> 00:27:34.049
This is one area that's a big blind spot for me is, you know again, getting the creators?

00:27:34.049 --> 00:27:35.212
What?

00:27:35.212 --> 00:27:35.594
So?

00:27:35.594 --> 00:27:53.093
Let's say that you've got a stable of you know three, five, 10, a hundred creators, whatever it happens to be, or, if you're just starting out, maybe you just got a handful of creators, what is that a successful relationship look like as far as you know?

00:27:53.093 --> 00:28:09.856
So, mike, you brought up a great point as like hey, here's what worked for this creator of sharing that content, but what other you know best practices or best practices are there to, you know, help that relationship be as successful as possible for both the brand and the creator.

00:28:10.945 --> 00:28:11.528
Yeah, she gave.

00:28:11.528 --> 00:28:13.032
She gave some of those tips.

00:28:13.032 --> 00:28:24.968
Like one of the things that she said that most creators like is when there are like exclusives, like if you have an exclusive flavor or an exclusive color that is just exclusive to TikTok.

00:28:24.968 --> 00:28:28.957
Like that gives them a hook, like a built-in hook, for them to talk about.

00:28:28.957 --> 00:28:30.568
She said that she likes that a lot.

00:28:30.568 --> 00:28:55.770
Also, she one of the other things that she said and we're actually going to implement this for our new upcoming brand launch here in about a month and a half is like when when a brand takes the extra step to send me a product without me asking for a sample and like it's just some sort of even if it's just a cool box or there's something inside of the box, that it's not just like the blank box that you send from Amazon if you send it MCF.

00:28:55.770 --> 00:29:01.414
Like if you put a little bit more effort into it and like show some sort of presentation around your product.

00:29:01.414 --> 00:29:06.075
Like that tells me that you're investing in your brand and it makes me excited to create content for you.

00:29:06.075 --> 00:29:11.218
So that was that was a big part of of what managing that relationship looks like.

00:29:11.218 --> 00:29:14.326
But also she gave some tips on what not to do you know?

00:29:14.367 --> 00:29:20.207
There are brands that she's now Mike you said giving them examples of things that I've worked from other creators.

00:29:20.647 --> 00:29:37.067
She's worked with brands before that were trying to micromanage the relationship and she said that was a huge turnoff for her and she feels like now she's had enough success on TikTok and driving revenue for brands that she kind of knows what goes viral.

00:29:37.108 --> 00:29:49.892
So one of the things that turns off right at the very beginning is if she gets this big, giant, long, creative brief of I want you to do this, this, this and say this exactly, and she's like the whole micromanaging thing, it's kind of a turnoff.

00:29:49.892 --> 00:29:57.395
If you're approaching a creator that knows what they're doing and it says driven revenue for brands, you have to give us some sort of trust.

00:29:57.395 --> 00:30:13.355
Now obviously she's like I love it when brands give me direction, I love it when they show me examples, but let me do my thing and I'll you know I'm definitely willing to take feedback but, like I know, I know how my audience works, I know how I know what type of things go viral.

00:30:13.355 --> 00:30:15.172
Let me do my thing is kind of what she said.

00:30:15.172 --> 00:30:17.973
So that was a big part of a big, really good tip that she gave us.

00:30:19.586 --> 00:30:19.906
What is?

00:30:19.906 --> 00:30:22.776
Is it mostly for those creators?

00:30:22.776 --> 00:30:26.965
Is it what is?

00:30:26.965 --> 00:30:28.589
Is it mostly for those creators?

00:30:28.589 --> 00:30:29.991
Is it, is it all commission based and, if so, like what?

00:30:30.032 --> 00:30:32.657
is that you know affiliate percentage typically look like so for her.

00:30:32.657 --> 00:30:36.751
She likes so, but again, she's she's on the high end of of creators and affiliates.

00:30:36.751 --> 00:30:41.356
So for her, the brands that she likes to work with offer a commission plus a flat rate.

00:30:41.356 --> 00:30:46.753
Now, the big giant brand that we were talking about, they never pay any sort of flat rate.

00:30:46.753 --> 00:30:50.873
It's totally commission based, but they pay on the high side of the commission.

00:30:50.873 --> 00:30:59.241
So I would say, on, probably an average commission rate is 10 to, maybe close to 15%, but I would say probably close.

00:30:59.241 --> 00:31:01.146
10 to 12% is standard.

00:31:01.146 --> 00:31:03.714
20% is considered on the high side.

00:31:04.244 --> 00:31:14.194
Now, if you think about this in terms of your ad spend on Amazon, that's significantly cheaper than what I'm paying for a sale in terms of Amazon.

00:31:14.194 --> 00:31:16.863
So I'll give a creator 20%.

00:31:16.863 --> 00:31:22.171
What I love about the creator model and this affiliate model is I don't have to pay you until you get a sale.

00:31:22.171 --> 00:31:29.788
So I am more than happy giving you 20% of a sale because it's way cheaper than what it costs me to get a sale on Amazon.

00:31:29.788 --> 00:31:39.644
So I would say I wouldn't offer anything less than a 20% commission and that's going to put you at the top of the pile because, on average, brands are around 10 to 13%.

00:31:40.409 --> 00:31:47.494
Now for our brand upcoming brand launch, because of what she told us about these higher level creators, like I am going to build a micro influencer army.

00:31:47.494 --> 00:31:55.567
We are going to offer them just a commission, but I also have a big budget set aside for the kind of the higher end creators.

00:31:55.567 --> 00:32:03.434
Now for us, we want to launch right out of the gate with a full army of micro but also a couple of, you know, macro type influencers.

00:32:03.434 --> 00:32:13.518
So we're going to have to offer them some cash in the beginning, but I would say most creators, especially at the micro level, are happy working for just, you know, 10 to 20% commission.

00:32:14.984 --> 00:32:19.032
Can you Matt on TikTok, what is so like?

00:32:19.032 --> 00:32:23.166
Of course, on Amazon, you know we have whatever our ad spend is.

00:32:23.166 --> 00:32:27.434
Then we've got the Amazon referral fee and then we've got fulfillment.

00:32:27.434 --> 00:32:40.740
You know fees if we're using FBA, describe for any listeners who don't really know what the structure of like what the fee structure is on TikTok in terms of what are all the expenses that you're paying.

00:32:40.740 --> 00:32:42.371
How does fulfillment work?

00:32:42.371 --> 00:32:43.969
You know what does that look like.

00:32:44.971 --> 00:32:48.891
Yeah, hold on, I'm responding to someone in the comments real quick.

00:32:48.891 --> 00:32:51.797
Yeah, so the fee structure is fairly similar.

00:32:51.797 --> 00:32:53.847
There is, there is similar.

00:32:53.847 --> 00:32:58.644
It's not an FBA fee, obviously, but there is a fulfilled by TikTok fee.

00:32:58.644 --> 00:33:01.068
I don't remember what theirs is called, but there is a fee.

00:33:01.068 --> 00:33:08.445
Now, six months ago, eight months ago, that fee was like 6% or something like that, or even maybe even less than that.

00:33:08.506 --> 00:33:14.278
So I mean, but that was when TikTok was very, very aggressively courting new sellers.

00:33:14.278 --> 00:33:27.992
Not only were they I mean, there were so many things that they were doing to court new sellers, their fee structure was significantly less but also they were running sales on your product but still giving you the full retail price.

00:33:27.992 --> 00:33:37.114
That was when I say sales, I'm talking about like 50, 60, 70% off sales, but giving the brand the full price of the sale.

00:33:37.114 --> 00:33:39.071
That was one of the things that they were doing.

00:33:39.071 --> 00:33:42.531
Also, the shipping fees, so their fees.

00:33:42.531 --> 00:33:54.298
I think now again, I'm still kind of in the early stages of TikTok I do help another brand that's already selling, but I don't think that the shipping is built into the fee the same way that it is on Amazon.

00:33:54.298 --> 00:34:00.817
So another thing that TikTok was doing was they were also subsidizing some of that shipping fee.

00:34:00.817 --> 00:34:02.529
Now a lot of that's changed.

00:34:02.529 --> 00:34:10.786
I don't know what the current percentage of the TikTok fee is now, but I think it's now creeping up to around 10%, I think.

00:34:10.786 --> 00:34:17.385
So it's getting a lot higher, but it's still a lot cheaper to sell on TikTok than it is on Amazon.

00:34:17.806 --> 00:34:21.373
In terms of fulfillment, they do have fulfilled by TikTok.

00:34:21.373 --> 00:34:37.648
At the time of the workshop, even this big giant brand was severely limited in the amount of inventory they were able to send into TikTok's fulfillment centers, and I think part of that had to do with the question mark about what was going to happen with TikTok.

00:34:37.648 --> 00:34:42.088
But I know that they're investing heavily in their fulfillment centers across the country.

00:34:42.088 --> 00:34:50.652
So right now I don't think as many brands are doing Fulfilled by TikTok as on the flip side, on Amazon, but they're investing pretty heavily on that.

00:34:50.652 --> 00:34:53.217
So it's still cheaper to sell on TikTok.

00:34:55.688 --> 00:35:03.072
The ads percentage of ads like we've talked about you don't need to invest a ton in ad spend for a video to go viral.

00:35:03.072 --> 00:35:11.572
So overall the cost of doing business on TikTok is less than the cost of doing on Amazon and the chance of going viral on TikTok.

00:35:11.572 --> 00:35:13.076
There's no such thing as going viral.

00:35:13.076 --> 00:35:21.605
On Amazon, you can spend more to get to the top of page one, but there's no opportunity to have a video go viral from a content creator who has 3,000 followers.

00:35:21.605 --> 00:35:24.086
So there's just so many upsides to TikTok.

00:35:25.731 --> 00:35:26.492
So I'm glad you.

00:35:26.492 --> 00:35:34.485
I think that's a great place to ask the question of what was kind of the mood, for you know most of the people that were at this workshop.

00:35:34.485 --> 00:35:45.132
You mentioned that you know there were Amazon sellers that were now, that were really focused, had switched their focus and attention to TikTok.

00:35:45.132 --> 00:35:54.378
So I guess two questions One is what is that relationship as far as like, let's say, going viral?

00:35:54.378 --> 00:36:05.036
I think is kind of a thing that's hard to manufacture, but let's say that you're successful on TikTok or you've got good traction how much of that halo affects over to Amazon?

00:36:05.036 --> 00:36:27.360
And I guess my second question is what was the mood as far as where they like, hey, you know we want to be heavily TikTok, where that's a bigger portion of our business than Amazon and, like you know, basically you know demoting Amazon, or is it just, hey, tiktok is a great opportunity to do in addition to what we're doing on Amazon.

00:36:28.226 --> 00:36:29.612
So I'll give you an example.

00:36:29.612 --> 00:36:33.688
The first question that you asked is the spillover to Amazon, and I'll give you an example.

00:36:33.688 --> 00:36:44.126
Far before this workshop ever happened, or even before I was in this mastermind, About a year ago, I worked for an agency and a brand approached us who had gone viral on TikTok.

00:36:44.126 --> 00:36:47.394
It was a TV mount, very, very innovative TV mount.

00:36:47.394 --> 00:36:55.849
I have a big TV right here and the mount is this big giant X that you have to find studs and drill into the wall and it's this big, big, long process.

00:36:55.849 --> 00:37:11.474
Well, these TV mounts there's two of them and they're about this big and you just had to nail into the drywall, Like you didn't need a stud, you just nailed into the drywall and it was because of the angle, the way that the nails went into this, that it could hold up a big giant 90 inch TV.

00:37:11.474 --> 00:37:13.159
It went viral on TikTok.

00:37:13.159 --> 00:37:15.510
When they approached us, they wanted to come on Amazon.

00:37:15.510 --> 00:37:16.775
They didn't know how to do it.

00:37:16.916 --> 00:37:26.340
But what was fascinating to me when we did the analysis, the pre-sales analysis is there were over 10,000 people a month searching for their brand on Amazon.

00:37:26.340 --> 00:37:31.338
They had never been on Amazon yet, but these people had sought on TikTok.

00:37:31.338 --> 00:37:34.375
They went straight to Amazon and that's where they wanted to purchase.

00:37:34.375 --> 00:37:37.554
Now, this was before TikTok shop had really taken off.

00:37:37.554 --> 00:37:44.998
This is about a year ago and that just kind of highlighted the spillover, how powerful that spillover effect is.

00:37:45.445 --> 00:38:02.731
If you were to go on, this is another about three or four months ago, when I first started to kind of actually dig into TikTok, there was a skincare brand that I noticed on Amazon had a massive amount of search volume, organic search volume, branded search volume and their Amazon listings looked terrible, Like it wasn't.

00:38:02.731 --> 00:38:08.016
You know, like we all know, that big giant brands, household name brands most of their listings look bad on Amazon.

00:38:08.016 --> 00:38:09.507
This wasn't one of those Like.

00:38:09.507 --> 00:38:11.172
It was obviously a Chinese brand.

00:38:11.172 --> 00:38:13.237
They had zero branding at all.

00:38:13.284 --> 00:38:19.028
They had two images on their Amazon listing but they were doing six figures a month on Amazon and I just I couldn't figure it out.

00:38:19.028 --> 00:38:22.478
And then I there's this tool that you can look to see.

00:38:22.478 --> 00:38:24.327
I told like Calo data is one of them.

00:38:24.327 --> 00:38:29.427
Fast Moss is another one where you can see which products are generating a lot of revenue.

00:38:29.427 --> 00:38:33.001
And it was because it went viral on TikTok that it was created.

00:38:33.001 --> 00:38:43.876
It had created multimillion dollar business on Amazon just because videos went viral on TikTok so ridiculously powerful the spillover effect from TikTok over to Amazon.

00:38:43.876 --> 00:38:44.978
What was your second question?

00:38:45.626 --> 00:38:52.391
My second question was what was the feeling in the room from people who had been selling on Amazon for a long time?

00:38:52.391 --> 00:39:02.157
Was it hey, we want to transition the bulk of our sales over to TikTok, or this is a great opportunity to do it, in addition to what we already have on Amazon?

00:39:02.945 --> 00:39:08.197
I would say the vast majority of the sellers that are in this mastermind were like I told you.

00:39:08.244 --> 00:39:19.695
They were brands that were successful on Amazon but they had just dabbled, kind of put, stuck their toes in the water on the TikTok side, but ended up seeing success right out of the gate.

00:39:19.775 --> 00:39:26.356
So all of the brand owners that were there at the workshop had they they most of them had a team.

00:39:26.376 --> 00:39:29.347
You know most of these were seven, some eight figure sellers on Amazon.

00:39:29.628 --> 00:39:42.070
So they have a team, they have an agency running their advertising, they have a creative team, they have their Amazon brand, a brand A lot of it is on autopilot from the founder standpoint which gave them the opportunity to dive into the TikTok side.

00:39:42.070 --> 00:40:07.847
So I would say that the vast majority of them had their Amazon brand kind of running on autopilot with their team, but they were diving into the TikTok side and a lot of them, like this big giant brand that I'm talking about, like they have a whole team now dedicated to TikTok because of the success that they saw early on and a lot of the other brands were duplicating that success because of the different things that we were talking about and the strategies that we were developing inside the mastermind.

00:40:07.847 --> 00:40:21.512
So now the mastermind has gotten significantly bigger just in the past couple of months because now friends are telling friends and like, hey, you need to get in here because this is what we're seeing on TikTok, and now we're just kind of starting to spread a little bit within the seller community.

00:40:22.313 --> 00:40:25.237
Yeah, and I think I mean there's so much we could talk about with this.

00:40:25.237 --> 00:40:30.355
You know that I think this is probably a good place to kind of wrap for today.

00:40:30.355 --> 00:40:34.755
I will say so for people that are listening to this on the podcast.

00:40:34.755 --> 00:40:35.898
First of all, thank you for listening.

00:40:35.898 --> 00:40:39.210
Secondly, we also do this live on LinkedIn.

00:40:39.210 --> 00:40:47.420
I think we're having a little bit of an audio issue with one of our folks right now, but we answer and respond to questions and that type of stuff live on LinkedIn.

00:40:47.420 --> 00:40:49.730
So we do these on Tuesdays.

00:40:49.730 --> 00:40:54.126
So if you're interested in asking questions live, you can find us over on LinkedIn.

00:40:54.646 --> 00:41:12.896
And then, at least for me, I'll finish with this final thought, which is I think there's some amazing opportunities on TikTok and I think it just really comes full circle back to something that we talk about a lot in Brand Fortress, which is TikTok is the new vehicle, if you will, or kind of the shiny new object.

00:41:13.237 --> 00:41:28.052
The reality of it is is the same brand building principles that we talk on here a lot about, that have been successful on Amazon and off Amazon, are also, in the long term, going to be successful on TikTok, just in a different format.

00:41:28.052 --> 00:41:32.132
So for listeners out there, they're like how do I adapt to this, that type of thing?

00:41:32.132 --> 00:41:43.576
Think about what those first principles are for building a brand and in the long term, you're going to be successful on TikTok just like any other platform or any other sales channel for your brand.

00:41:43.576 --> 00:41:53.335
With that, I guess you know, matt, for listeners that you know maybe have dabbled a little bit in TikTok as sellers but not really you know are looking to do more.

00:41:53.335 --> 00:41:57.911
What are maybe one or two words of advice that you would give.

00:41:58.773 --> 00:42:11.173
The first thing that I would say is don't be scared of a TikTok ban, because the growth that you can achieve on a platform like TikTok like you just said the platform doesn't matter If you are building a brand in the right way.

00:42:11.173 --> 00:42:25.871
And I would say, to piggyback on that with my other tip is start building a army of micro influencers, similar to Mike and his, where he's built an email list of over 40,000 people that have bought his products and he can take that anywhere.

00:42:25.871 --> 00:42:33.806
With this army of micro-influencers, you can also take that anywhere and you can direct attention to the next platform that comes up if it's not TikTok.

00:42:33.806 --> 00:42:39.507
So, first of all, don't be scared of the TikTok ban, because there's even if it does go away, there's going to be another one pop up.

00:42:39.507 --> 00:42:46.820
And second, start building your army of micro influencers that you can mobilize and move to any platform that's out there.

00:42:48.065 --> 00:42:48.789
Which is actually.

00:42:48.789 --> 00:43:02.440
I mean, it's interesting to see that from that perspective on TikTok, because now, essentially, you have the opportunity to build that list on both ends of the sale.

00:43:02.440 --> 00:43:17.034
That list on both ends of the sale, you get to build the salesperson list, which is all of these micro influencers, and you should also, just the same way that you would on Amazon, if you're selling on TikTok, you should still be building that backend list.

00:43:17.034 --> 00:43:33.577
You know, because, again, those people who are on TikTok like, okay, that's great, you connected with them on TikTok and you sold something to them, but if you don't have a way to communicate with them and TikTok was to get banned, well, that person who bought your product you now have no way to communicate with because TikTok was your mechanism.

00:43:33.577 --> 00:43:43.916
So make sure that you're building that list on both ends, building a list of micro influencers that you can take to any platform, but also building that list of customers on the backend that you can take anywhere also.

00:43:44.539 --> 00:43:48.431
Yep, yeah, I think that's a great place to wrap for our listeners out there.

00:43:48.431 --> 00:43:51.590
If you want to hear more about TikTok, let us know over on LinkedIn.

00:43:51.590 --> 00:43:55.815
If we get enough interest, we'll do another episode.

00:43:55.815 --> 00:44:00.594
Otherwise, thank everybody for listening and we'll see you at another Tactics Tuesday.

065: Tactic Tuesdays: Social Selling on TikTok for E-Commerce Brands in 2025

Listen On

Recent Episodes