Episodes

Ever wondered how face-to-face marketing can catapult your brand beyond the constraints of online sales platforms? Join us as we unravel the strategic shift from Amazon’s ad-heavy sales model to the dynamic realm of trade sho...

Unlock the secrets to crafting a powerhouse team that can turbocharge your brand's trajectory! Is it time to stop going it alone and embrace the might of a diverse team? Our latest episode of Brand Fortress HQ Tactics Tuesday...

Launch strategies have changed in the last couple of years as Amazon has changed their rules. Ready to understand your product launch strategy and master the art of audience building? Join us as we explore groundbreaking tech...

Ever wondered how to turn a small community into a powerhouse for your brand? Discover the surprising journey behind Gio, a unique non-alcoholic beverage brand, and learn how building an engaged audience before launch can cre...

How do you solve a months-long problem in minutes? Join us as we navigate the Amazon Accelerate conference, where Amazon sellers like you seek immediate solutions to longstanding account issues, all while grappling with the r...

Unlock the potential of trade shows to elevate your brand with insights from our guest, Mike, a seasoned Amazon seller who has shifted gears towards this exciting avenue. Discover how transitioning from the competitive Amazon...

Ever wondered how to turn a simple idea into a thriving brand? Join us as we unpack the secrets of brand building with Irena Todd, the visionary co-founder and CEO of Blue Zebra Brands. Irina's journey from managing giants li...

Want to unlock profit potential by cutting Amazon fees in 2024? This Tactics Tuesday episode of Brand Fortress HQ is packed with actionable strategies you can't afford to miss. Learn how to optimize your product dimensions an...

What if you could navigate Amazon's evolving marketplace and come out a winner? In this episode of Brand Fortress HQ, we make sense of the rising competition from Chinese sellers and platforms like Temu, and what it means for...

Ready to unlock the secrets to skyrocketing your market share? Today on Brand Fortress HQ's Tactics Tuesday, we promise you'll gain essential strategies for leveraging Amazon Insights like never before. Join us as we reveal p...

Can mastering Amazon PPC strategies catapult your online sales to the next level? Tune in as we uncover advanced tactics that top performers use to dominate the marketplace. In this episode, Matt, with his wealth of experienc...

Can you tell the difference between a manufacturer and a trade company? Join us for Tactics Tuesday as we uncover the surprising tactics trade companies employ to appear as manufacturers, based on a revealing story from Mike'...

Are you ready to unlock the secrets behind successful product launches? Join us as we break down the complexities of bringing new products to market and why not every launch needs to hit it out of the park. In our …

Can leveraging the power of pixeling take your remarketing to the next level? Discover how Mike uses Switchy, a dynamic redirection tool, to not only track and redirect links but also pixel audiences across multiple platforms...

What if you could slash your Amazon FBA fees by simply redesigning your products? Join us on this Tactics Tuesday at Brand Fortress HQ, where we dive into the nitty-gritty of reducing those burdensome fees that eat into your ...

Hiring the right talent can make or break your business growth. Imagine the relief of not overburdening your existing team while seamlessly integrating new members who align perfectly with your organizational goals. In today'...

What if your marketing strategy is targeting the wrong audience altogether? This episode of Brand Fortress HQ takes you through a pivotal realization by Mike at the Billion Dollar Seller Summit, where he identified the necess...

Ever wondered how a simple idea can transform into a thriving brand? Beth Benike, the innovative founder of Busy Baby, reveals the fascinating journey from a mom’s necessity-driven solution to leading a successful business. L...

Ever wondered how you can turn problems into profitable ventures? On this episode of Brand Fortress HQ, we promise to reveal how tackling customer pain points head-on can lead to unwavering brand loyalty and sustainable growt...

Unlock the full potential of Amazon's AI and take your product listings to new heights with the insights from this Tactics Tuesday podcast. As I sat down with industry expert Mike, we peeled back the layers of Amazon Comprehe...

Embark on a journey through the digital commerce landscape with the astute guidance of Leo Sgovio, an Amazon maestro who has transformed his idea of a Santa website into a formidable digital marketing presence. Sgovio, joins ...

Ever wondered if Amazon Prime Day is the golden ticket for every brand? We tear down the facade of one-size-fits-all strategies as we navigate the complex waters of Prime Day sales, particularly for high-end products like my ...

Venture into the world of e-commerce and healthy living as Deana Karim, the brilliant mind behind Good Deeds, joins us on the Brand Fortress HQ podcast to share how her quest for healthier options as a new mom led to …

Embarking on the entrepreneurial journey often feels like a high-stakes game of chess where strategy, diversification, and the occasional calculated risk are your only constants. This episode peels back the curtain on my own ...