Episodes

Ever wondered if Amazon Prime Day is the golden ticket for every brand? We tear down the facade of one-size-fits-all strategies as we navigate the complex waters of Prime Day sales, particularly for high-end products like my ...

Venture into the world of e-commerce and healthy living as Deana Karim, the brilliant mind behind Good Deeds, joins us on the Brand Fortress HQ podcast to share how her quest for healthier options as a new mom led to the crea...

Embarking on the entrepreneurial journey often feels like a high-stakes game of chess where strategy, diversification, and the occasional calculated risk are your only constants. This episode peels back the curtain on my own ...

Discover the entrepreneurial brilliance of Dr. Travis Zigler, who transitioned from optometrist to e-commerce titan, as he sits down with us on the Brand Fortress HQ podcast to share his incredible journey. Travis opens up ab...

Strap in for an insider's journey of Amazon Connect and the finesse involved in a User-Generated Content (UGC) strategy. Join us for tons of insights and experiences. Mike, doesn't shy away from mentioning the rough patches, ...

Prepare to be whisked away on an enthralling adventure with Kyle Binder, the brains behind Pet Lovers, as he pulls back the curtain on his e-commerce odyssey—from a serendipitous click on a Tai Lopez ad to a thriving Amazon v...

Ever wondered how a sincere smile or a firm handshake can lead to your next big business break? Our latest episode uncovers the transformative power of authentic relationships in the Amazon selling community. Through a narrat...

Embark on a transformative journey with Isaac, as he details his escape from the corporate grind to the thrilling world of an Amazon seller, all while keeping his day job. Isaac's story is not just a narrative, it's a bluepri...

Ever wondered how to snag that perfect first-time hire or if agency outsourcing is the golden ticket? Matt and I unpack the complex world of hiring, sharing the gold we've mined from our experience with VA Philippines. From c...

Unlock the full potential of your Amazon storefront with the unparalleled insights of Ritu Java, CEO of PPC Ninja, who joined us to dissect the intricate world of Amazon PPC. Together, we navigated the transition from a niche...

Ever found yourself tangled in the web of recruitment mayhem? Fear not! Our Tactics Tuesday will equip you with a blueprint for assembling a powerhouse team, from freelancers to executive assistants. Mike and I dissect our jo...

Unlock the secrets of consumer feedback that could revolutionize your Amazon business, as we chat with John Li, the innovative mind behind PickFu. You're about to embark on a journey that will reveal how a simple idea evolved...

Ever wonder what it takes to break into the big leagues of retail from the crowded Amazon marketplace? Mike has walked that wholesale path with his pool cleaning tools, aiming for the shelves of Leslie's Pool Stores, and it's...

Unlock the secrets to e-commerce success with Vanessa Hung of Online Seller Solutions, as she graces our podcast with a treasure trove of insights from her journey to CEO. Diving headfirst into the world of Amazon, Vanessa re...

Embark with us on a fascinating voyage through the podcasting journey where we discuss the birth and growth of our show from casual chats to a hub of expertise, particularly for those navigating the Amazon selling cosmos. Our...

Unlock the secrets to e-commerce success with branding whiz Corey Brown, as he joins Mike Kaufman and me, John Stogin, to dissect the intricacies of making your mark on platforms like Amazon, Walmart, and Shopify. Corey's tra...

Unleash the secret sauce of branding as we serve up a sizzling conversation on how user-generated content (UGC) has transformed our barbecue accessories brand. From our early days of sparking an organic UGC campaign to watchi...

Embark on an entrepreneurial odyssey with us as our guest Dano Falk, a former jazz saxophonist turned digital mastermind, unveils his remarkable transition and the creation of DevDevDevice. This episode promises a wealth of k...

Unlock the transformative power of geo ranking and direct mail in the ever-evolving game of Amazon sales. Something we had a great conversation about with a previous guest: Eddie Wheeler. Venture beyond conventional tactics a...

Embark on an e-commerce odyssey with the legendary Bradley Sutton of Helium 10, whose journey encompasses more than just buy buttons and business spreadsheets. From grappling in sumo tournaments to leading the charge in Zumba...

Unlock the secrets to dominating Amazon's marketplace as Matt, a virtuoso in price optimization, joins us to spill the beans on crafting the ultimate pricing strategy. He's not just another guru; Matt's proven tactics have po...

Prepare for an exhilarating journey through the labyrinth of eCommerce advertising with the sage guidance of Abe Chomali, the strategic maestro behind XP Strategies. With his treasure trove of knowledge spanning three decades...

Get ready to unlock the secrets of Amazon success, as we welcome Mike, an Amazon whiz with a knack for boosting brand growth. Our latest podcast episode is a goldmine for brand registered sellers looking to harness the power ...

Embark on a thrilling exploration of e-commerce with Yoni Mazor, the insightful co-founder and chief growth officer at GETIDA, as your guide. From the tactical precision of Israeli Navy Intelligence to the forefront of the Am...