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Episodes

April 11, 2024

032: Ritu Java's Masterclass on Mastering Amazon PPC and Transforming…

Unlock the full potential of your Amazon storefront with the unparalleled insights of Ritu Java, CEO of PPC Ninja, who joined us to dissect the intricate world of Amazon PPC. Together, we navigated the transition from a niche...

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April 9, 2024

031: Tactic Tuesdays: Hiring Freelancers & VA's (Part 1)

Ever found yourself tangled in the web of recruitment mayhem? Fear not! Our Tactics Tuesday will equip you with a blueprint for assembling a powerhouse team, from freelancers to executive assistants. Mike and I dissect our jo...

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April 4, 2024

030: John Li's Masterclass on Leveraging PickFu for Game-Changing Ama…

Unlock the secrets of consumer feedback that could revolutionize your Amazon business, as we chat with John Li, the innovative mind behind PickFu. You're about to embark on a journey that will reveal how a simple idea evolved...

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April 2, 2024

029: Breaking into Brick-and-Mortar: Secrets to Expanding from Amazon…

Ever wonder what it takes to break into the big leagues of retail from the crowded Amazon marketplace? Mike has walked that wholesale path with his pool cleaning tools, aiming for the shelves of Leslie's Pool Stores, and it's...

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March 28, 2024

028: Vanessa Hung Unveils the Art of AI-Driven Product Listing & Adve…

Unlock the secrets to e-commerce success with Vanessa Hung of Online Seller Solutions, as she graces our podcast with a treasure trove of insights from her journey to CEO. Diving headfirst into the world of Amazon, Vanessa re...

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March 26, 2024

027: Tactic Tuesdays: Launching the Podcast - Behind the Scenes

Embark with us on a fascinating voyage through the podcasting journey where we discuss the birth and growth of our show from casual chats to a hub of expertise, particularly for those navigating the Amazon selling cosmos. Our...

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March 21, 2024

026: Corey Brown's Masterclass on Dominating E-Commerce with Stellar …

Unlock the secrets to e-commerce success with branding whiz Corey Brown, as he joins Mike Kaufman and me, John Stogin, to dissect the intricacies of making your mark on platforms like Amazon, Walmart, and Shopify. Corey's tra...

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March 19, 2024

025: Tactic Tuesdays: Audiences & UGC

Unleash the secret sauce of branding as we serve up a sizzling conversation on how user-generated content (UGC) has transformed our barbecue accessories brand. From our early days of sparking an organic UGC campaign to watchi...

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March 14, 2024

024: Dano Falk Mastering Amazon, Brand Identity, and Global Expansion

Embark on an entrepreneurial odyssey with us as our guest Dano Falk, a former jazz saxophonist turned digital mastermind, unveils his remarkable transition and the creation of DevDevDevice. This episode promises a wealth of k...

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March 12, 2024

023: Discover and Master Geo Ranking & Old School Mail Mastery

Unlock the transformative power of geo ranking and direct mail in the ever-evolving game of Amazon sales. Something we had a great conversation about with a previous guest: Eddie Wheeler. Venture beyond conventional tactics a...

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March 7, 2024

022: Bradley Sutton's Secrets to E-Commerce Innovation and Amazon Lau…

Embark on an e-commerce odyssey with the legendary Bradley Sutton of Helium 10, whose journey encompasses more than just buy buttons and business spreadsheets. From grappling in sumo tournaments to leading the charge in Zumba...

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March 5, 2024

021: Mastering the Art of Amazon Pricing: Unveiling Game-Changing Str…

Unlock the secrets to dominating Amazon's marketplace as Matt, a virtuoso in price optimization, joins us to spill the beans on crafting the ultimate pricing strategy. He's not just another guru; Matt's proven tactics have po...

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Feb. 29, 2024

020: Abe Chomali's Blueprint for Navigating the Evolution of eCommerc…

Prepare for an exhilarating journey through the labyrinth of eCommerce advertising with the sage guidance of Abe Chomali, the strategic maestro behind XP Strategies. With his treasure trove of knowledge spanning three decades...

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Feb. 27, 2024

019: Five Quick Wins on Amazon You Can Use Right Now

Get ready to unlock the secrets of Amazon success, as we welcome Mike, an Amazon whiz with a knack for boosting brand growth. Our latest podcast episode is a goldmine for brand registered sellers looking to harness the power ...

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Feb. 22, 2024

018: Yoni Mazor's Journey from Military Intelligence to Profit Protec…

Embark on a thrilling exploration of e-commerce with Yoni Mazor, the insightful co-founder and chief growth officer at GETIDA, as your guide. From the tactical precision of Israeli Navy Intelligence to the forefront of the Am...

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Feb. 20, 2024

017: Tactics Tuesday: Product Inserts & Building a List

Unlock the secrets to nurturing post-purchase customer bliss and watch your brand loyalty skyrocket! With Matt's insights, we unravel the art of keeping your customers engaged after they hit the 'buy' button, even when it see...

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Feb. 15, 2024

016: Eddie Wheeler's Advanced Tactics for Maximizing Sales Through Am…

Discover the hidden levers of success on Amazon with Eddie Wheeler from Guava Listings, our expert guide through the labyrinthine world of Amazon's geo ranking system. This episode peels back the layers on an often-overlooked...

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Feb. 13, 2024

015: Crafting Warranties That Resonate With Your Audience and Differe…

Ready to turn the odds in your favor on Amazon? This episode promises to arm you with the insider knowledge of Mike, a veteran brand owner who has mastered the art of leveraging warranties to stand out in a crowded …

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Feb. 8, 2024

014: Brian R Johnson's Expert Insights on Amazon Advertising, Algorit…

Prepare to unlock the secrets of e-commerce mastery with Amazon advertising virtuoso Brian R Johnson, who joins us to distill over a decade's worth of insights into a single, potent listening experience. Brian's trek through ...

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Feb. 6, 2024

013:Navigating the Shift from Amazon to Retail Shelves

Ever wondered how to evolve your online retail prowess into a brick-and-mortar triumph? Mike did just that, and we've got the inside scoop on his strategic shift from Amazon success story to retail partnership potential. This...

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Feb. 1, 2024

012: Ben Leonard on Turning Passion into Profit, Global Expansion, an…

Prepare to be enthralled as Ben Leonard, a zoologist turned e-commerce extraordinaire, reveals how he transformed his passion for fitness into a multimillion-dollar brand—all without a textbook business education. His evoluti...

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Jan. 30, 2024

011: Turning Small Tweaks into Massive Amazon Successes

Ever wondered how small tweaks to your Amazon listings could spin the mighty sales flywheel in your favor? In this power-packed discussion with Mike, we unravel the impact of cumulative effects on Amazon sales and why these t...

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Jan. 24, 2024

010: Mastering the Balancing Act: Strategies for Thriving on Amazon a…

Get ready to crack the code on balancing a booming career while managing a bustling household, as Elizabeth Greene of Junglr stops by for a riveting chat. Grasping the art of simplification and prioritization, Elizabeth impar...

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Jan. 24, 2024

009: Mastering Smart Pricing: Strategies for Brand Success and Premiu…

Unlock the potential of smart pricing with our latest episode, where we peel back the layers of strategic pricing and its impact on brand success. Imagine rebranding a product as niche as Amsoil's motor oil for motorcycle ent...

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