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Episodes

Feb. 20, 2024

017: Tactics Tuesday: Product Inserts & Building a List

Unlock the secrets to nurturing post-purchase customer bliss and watch your brand loyalty skyrocket! With Matt's insights, we unravel the art of keeping your customers engaged after they hit the 'buy' button, even when it see...

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Feb. 15, 2024

016: Eddie Wheeler's Advanced Tactics for Maximizing Sales Through Am…

Discover the hidden levers of success on Amazon with Eddie Wheeler from Guava Listings, our expert guide through the labyrinthine world of Amazon's geo ranking system. This episode peels back the layers on an often-overlooked...

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Feb. 13, 2024

015: Crafting Warranties That Resonate With Your Audience and Differe…

Ready to turn the odds in your favor on Amazon? This episode promises to arm you with the insider knowledge of Mike, a veteran brand owner who has mastered the art of leveraging warranties to stand out in a crowded marketplac...

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Feb. 8, 2024

014: Brian R Johnson's Expert Insights on Amazon Advertising, Algorit…

Prepare to unlock the secrets of e-commerce mastery with Amazon advertising virtuoso Brian R Johnson, who joins us to distill over a decade's worth of insights into a single, potent listening experience. Brian's trek through ...

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Feb. 6, 2024

013:Navigating the Shift from Amazon to Retail Shelves

Ever wondered how to evolve your online retail prowess into a brick-and-mortar triumph? Mike did just that, and we've got the inside scoop on his strategic shift from Amazon success story to retail partnership potential. This...

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Feb. 1, 2024

012: Ben Leonard on Turning Passion into Profit, Global Expansion, an…

Prepare to be enthralled as Ben Leonard, a zoologist turned e-commerce extraordinaire, reveals how he transformed his passion for fitness into a multimillion-dollar brand—all without a textbook business education. His evoluti...

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Jan. 30, 2024

011: Turning Small Tweaks into Massive Amazon Successes

Ever wondered how small tweaks to your Amazon listings could spin the mighty sales flywheel in your favor? In this power-packed discussion with Mike, we unravel the impact of cumulative effects on Amazon sales and why these t...

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Jan. 24, 2024

010: Mastering the Balancing Act: Strategies for Thriving on Amazon a…

Get ready to crack the code on balancing a booming career while managing a bustling household, as Elizabeth Greene of Junglr stops by for a riveting chat. Grasping the art of simplification and prioritization, Elizabeth impar...

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Jan. 24, 2024

009: Mastering Smart Pricing: Strategies for Brand Success and Premiu…

Unlock the potential of smart pricing with our latest episode, where we peel back the layers of strategic pricing and its impact on brand success. Imagine rebranding a product as niche as Amsoil's motor oil for motorcycle ent...

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Jan. 24, 2024

008: Building a Brand Fortress in E-Commerce: Strategies for Profitab…

Are you ready to unlock the secrets of thriving in the e-commerce jungle? Join us as we sit down with Paul Sonneveld, the insightful co-founder of Merchant Spring, to unearth the strategies that can turn your online business ...

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Jan. 24, 2024

007: Strategies for Building and Marketing Your Amazon Brand with Des…

Join the ranks of Amazon mavens with Destaney Wishon, CEO of BetterAMS, who takes us through the labyrinth of Amazon advertising with a torch of transparency and strategy. This episode is a goldmine for anyone aiming to carve...

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Jan. 24, 2024

006: Mastering E-Commerce: Mike Jackness on Building Brands, Diversif…

Embark on an enlightening journey with Mike Jackness, a titan in the e-commerce domain, as he recounts his transformation from affiliate marketing maestro to Amazon brand-building virtuoso. Through heart-to-heart conversation...

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Jan. 23, 2024

005: Virtual Bundles, Video Content, and Strategic Advertising for Br…

Imagine wielding the power to overshadow competitors and shine on the world's largest online marketplace. That's precisely what we tackle today, as we unveil the art of leveraging virtual bundles and video on Amazon to carve ...

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Jan. 23, 2024

004: Decoding Customer Value: Strategies to Enhance Appeal and Outshi…

Unlock the secret formula behind value perception that can skyrocket your product's appeal on our latest episode. We dissect the delicate balancing act of benefits versus costs, and the pivotal role that time and effort play ...

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Jan. 23, 2024

003: Mastering Amazon Advertising: Boosting Sales, Building Brands, a…

Ever wonder how to navigate the complexities of Amazon advertising to catapult your brand to the top? Joe Shelerud, founder and CEO of Ad Advanced and a former chemical engineer, joins us to unpack the secrets of search query...

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Jan. 23, 2024

002: Maximizing E-Commerce Success: Mastering Customer Lists and Enga…

Unlock the full potential of your e-commerce endeavors with our latest podcast episode, where we reveal the secrets behind managing a thriving 30,000-customer list. We delve into why this asset is your brand's backbone, ensur...

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Jan. 23, 2024

001: Welcome to the Brand Fortress HQ Podcast! Meet Your Hosts Jon, M…

Ever wondered how a former Air Force member could soar to e-commerce success, or how a homemade slingshot salesman became an Amazon specialist? Buckle up as we (Jon Stojan, Matt Atkins, and Mike Kaufman) take you through our ...

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