Episodes
013:Navigating the Shift from Amazon to Retail Shelves
Ever wondered how to evolve your online retail prowess into a brick-and-mortar triumph? Mike did just that, and we've got the inside scoop on his strategic shift from Amazon success story to retail partnership potential. This...
012: Ben Leonard on Turning Passion into Profit, Global Expansion, an…
Prepare to be enthralled as Ben Leonard, a zoologist turned e-commerce extraordinaire, reveals how he transformed his passion for fitness into a multimillion-dollar brand—all without a textbook business education. His evoluti...
011: Turning Small Tweaks into Massive Amazon Successes
Ever wondered how small tweaks to your Amazon listings could spin the mighty sales flywheel in your favor? In this power-packed discussion with Mike, we unravel the impact of cumulative effects on Amazon sales and why these t...
010: Mastering the Balancing Act: Strategies for Thriving on Amazon a…
Get ready to crack the code on balancing a booming career while managing a bustling household, as Elizabeth Greene of Junglr stops by for a riveting chat. Grasping the art of simplification and prioritization, Elizabeth impar...
009: Mastering Smart Pricing: Strategies for Brand Success and Premiu…
Unlock the potential of smart pricing with our latest episode, where we peel back the layers of strategic pricing and its impact on brand success. Imagine rebranding a product as niche as Amsoil's motor oil for motorcycle ent...
008: Building a Brand Fortress in E-Commerce: Strategies for Profitab…
Are you ready to unlock the secrets of thriving in the e-commerce jungle? Join us as we sit down with Paul Sonneveld, the insightful co-founder of Merchant Spring, to unearth the strategies that can turn your online business ...
007: Strategies for Building and Marketing Your Amazon Brand with Des…
Join the ranks of Amazon mavens with Destaney Wishon, CEO of BetterAMS, who takes us through the labyrinth of Amazon advertising with a torch of transparency and strategy. This episode is a goldmine for anyone aiming to carve...
006: Mastering E-Commerce: Mike Jackness on Building Brands, Diversif…
Embark on an enlightening journey with Mike Jackness, a titan in the e-commerce domain, as he recounts his transformation from affiliate marketing maestro to Amazon brand-building virtuoso. Through heart-to-heart conversation...
005: Virtual Bundles, Video Content, and Strategic Advertising for Br…
Imagine wielding the power to overshadow competitors and shine on the world's largest online marketplace. That's precisely what we tackle today, as we unveil the art of leveraging virtual bundles and video on Amazon to carve ...
004: Decoding Customer Value: Strategies to Enhance Appeal and Outshi…
Unlock the secret formula behind value perception that can skyrocket your product's appeal on our latest episode. We dissect the delicate balancing act of benefits versus costs, and the pivotal role that time and effort play ...
003: Mastering Amazon Advertising: Boosting Sales, Building Brands, a…
Ever wonder how to navigate the complexities of Amazon advertising to catapult your brand to the top? Joe Shelerud, founder and CEO of Ad Advanced and a former chemical engineer, joins us to unpack the secrets of search query...
002: Maximizing E-Commerce Success: Mastering Customer Lists and Enga…
Unlock the full potential of your e-commerce endeavors with our latest podcast episode, where we reveal the secrets behind managing a thriving 30,000-customer list. We delve into why this asset is your brand's backbone, ensur...
001: Welcome to the Brand Fortress HQ Podcast! Meet Your Hosts Jon, M…
Ever wondered how a former Air Force member could soar to e-commerce success, or how a homemade slingshot salesman became an Amazon specialist? Buckle up as we (Jon Stojan, Matt Atkins, and Mike Kaufman) take you through our ...